About Happy Kids
Happy Kids is a global integrated company producing food, apparel, toys, electronics, other goods & services to make children happy. Happy Kids develops multi-format retail: a chain of children's malls specially created for children and retail outlets under the brand name Bananamama acquired in 2018.
We produce and sell sustainable vegan goods for children that are awakening curiosity, willingness to discover the world and learn new, independent behavior, conscious buying choice from a young age, and ingrain the right values.
Our primary Client is a child. At the same time, we understand that the payer and the Client are different. Inside our business, we are building user experience to eliminate the gap between kids' expectations, real necessity, and the bank account balance of parents. We save money for parents through avoidance of aggressive marketing that targeting kids by stimulating the right conscious consumer behavior of the kids nevertheless of the capability to buy all goods in the shop.
Accessible, sustainable goods for everyday consumption.
Bananamama is a retail chain selling private label goods of its production, reincarnated after the destruction and liquidation of the former Bananamama subprime retail chain. In our project, we aim to keep all the best elements of the previous format and to avoid specific that was negatively considered by customers and partners. The assortment is tailored for kids at ages 0-10. The chain is developing based on franchising. The formats include convenience stores, sales points at shopping malls and supermarkets. The objective is to provide easy access to qualitative fast-moving goods at an affordable price for the daily consumption of small kids. Bananamama's assortment supposes that the purchase is making by parents dominating in the buying process and aimed at small children. The objective is to provide all the necessary things for every day for families who can't make a long trip to shopping malls and don't have time for a time-consuming walk. We are targeting local producers to produce the goods for Bananamama on a contractual basis and franchising partners. Contact us today to get more information.
Adult-free shopping & entertainment.
Kids Mall is a conceptual store format dedicated to entertainment, leisure, and shopping aimed at kids at age 0-16. The Client of the Kids Mall is a child. Our conceptual stores are adult-free areas with large entertainment, servicing, shopping sections, and food-court where only kids can have access. In the kidmall, you never face the traditional kids' retail problem with the identity of who is the consumer inside the children's retail store. The mantra of the Kids Mall is "Adult Free Area" that means that the client, the user, and the payer is the only person - the kid. Adults can follow the shopping process remotely, through the CCTV, validate the purchases, and confirm the choice. But the shopping process is done by children. Kids decide whether they need to stop shopping and go to the cash desk, or to go to the children's SPA to make a manicure with friends, stay in the entertainment area with AR/VR computer games, or find something interesting that seems necessary to them in the shopping area. The largest space of the store is busy with the entertainment area, including video games.
10, Vozdvizhenka, Moscow, 125009
Tel: +7 495 748 81 78
Happy Kids develops sustainable production of the goods for kids under the own trademarks, including [kidmall] and Bananamama. We are inviting local producers for cooperation. Contact us to get more details and become our contractor.